Virtual Fitting Room Market

The Virtual Fitting Room Market was valued to be USD 3,500 million in 2020, expanding at a healthy rate of 20.9% over the forecast period. The incorporation of Augmented Reality and Virtual Reality in virtual fitting room solutions to articulate realistic impressions is projected to bolster the Virtual Fitting Room market size.

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Virtual Fitting Room Market Dynamics

The virtual fitting room is an online duplication of the in-store changing space, which was initiated in the form of 2D overlays. A virtual 3D fitting room encapsulates a common platform between the customer and the fashion brand that strives to increase customer confidence and reduce the chances of return/exchange of a product because of size or fitting issues. As per the Virtual Fitting Room market research, the technology can detect the structure of overall human body by distinguishing the separate body parts. The virtual fitting rooms offer multisensorial stimulation to retailers and offer user experience to the customers to choose the appropriate product for purchase.

The growing prominence of e-commerce sector, increasing concerns pertaining to the product fitting, and augmenting fashion brands are the major factors compelling the growth of the virtual fitting room market. Also, the virtual fitting room market report, the reduction in switching cost and rising competition among retailers will bolster the market growth. In addition to this, the retailers are focussing on sustaining their brand commitment which will further strengthen the Virtual Fitting Room market growth. In 2018, Tmall, one of the e-commerce platforms launched by Alibaba Group Holding Ltd., started an AR-based smart dressing room at its Hangzhou city-based shop.

However, the inadequate knowledge and the excessive cost of the virtual fitting room are the factors likely to restrain the market growth.

Market Segmentation
Virtual Fitting Room Market by Component
  • Hardware
  • Software
  • Services
Virtual Fitting Room Market by End User
  • Physical Store
  • Virtual Store
Virtual Fitting Room Market by Use Case
  • Apparel
  • Accessories
  • Eyewear
  • Jewellery and Watches
  • Beauty and Cosmetics
  • Others
Virtual Fitting Room Market by Region:
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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