The Business Lead fills the gap left by the implementation personnel for delivering the DRV and supporting the product and service offerings. The business lead is part of the deployment team responsible for the successful roll out of DRVs into the market. Their role is equally important to that of both the technical team and sales team, who rely heavily on the business lead in managing and monitoring the process. In short, the business lead is responsible for bringing new users into the organization and managing the relationship with these new business customers, as well as supporting them throughout the process of adoption and integration into the organization. https://www.montdigital.com/terminology/what-is-business-lead.html