A lead generation specialist is an expert who works in B2B sectors given the important role of generating and evaluating fresh leads. Your responsibility as such is to prospect, evaluate, and generate new prospects on behalf of the company directors. There are many firms offering lead generation services, but they are only able to sustain themselves if they have an efficient and good tracking system. By tracking your lead generation, you can see the status of the leads coming in and whether they are as per your requirement. Lead generation companies also provide other essential services like web analytics, social media management, mobile and email marketing, list building, lead generation software, and other such services and products. https://www.montdigital.com/terminology/what-is-a-lead-generation-specialist.html