Canned Alcoholic Beverages Market

The global Canned Alcoholic Beverages market is likely to witness a growth of 13.7% over the forecast period.  Canned alcoholic beverages have gained immense prominence as these cans are more portable and convenient. Also, they are cheaper than glass bottles and have a higher rate of recycling than glass.

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Canned Alcoholic Beverages Market Dynamics

The growth in the global canned alcoholic beverages market is attributed to the evolving interest for organic ingredients, user-friendly, and convenient packaging formats among buyers. For example, in 2021, Ball Beverages Packaging India which is a sub segment of American multinational Ball Corporation and provides aluminium cans for FMCG, soft drink and beer, launched an Alcohol in 180 ml cans which was launched recently in Rajasthan. Also, the increasing inclination towards lightweight containers and lower cost than the glass bottles will elevate the market size.

Moreover, as per the Canned Alcoholic Beverages Market report, with the increasing awareness towards health, the demand for low-content alcohol-based flavoured drinks has increased. The wide availability of these drinks with different flavours, such as Ready to Drink (RTD) drinks mixed with rose, lavender, and ginger, has made them the most favoured alcoholic beverage among shoppers. For instance, Bacardi Limited, in 2021, added three new flavours to its processed ready-to-drink. Mojito, Bahama Mama, and Sunset punch are the three canned cocktails with several flavours dispatched by Bacardi.

However, the growing concerns towards the health problem pertaining to huge consumption of these drinks may restrain the market growth. Moreover, the availability of alternatives like plastic, glass bottle has also hindered the canned alcoholic beverages market size.

Distribution Channel Segment Drivers

Based on the Distribution Channel, the liquor stores segment is anticipated to seize a remarkable share in the overall market during the forecast period. The wide availability of these stores owing to growing consumption has stimulated the market growth. The accessibility of various brands with different choice at these stores inclines buyers to buy items through these channels. These factors are contributing to the market growth.

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