Global Ambient Food Packaging Market Overview
Ambient foods are described as foods stored in retail chains at room temperature. Various food preservation techniques are employed by ensure the freshness of foods and increase its shelf life. Procurement of vending machines for storing dairy products and soft drinks and preventing spoilage can drive the need for this packaging method. The global ambient food packaging market is anticipated to expand at 6% CAGR over the forecast period (2019-2026), according to the latest report from Market Research Future (MRFR). Need for better packaging methods of foods and drinks for sustaining in room temperature can drive the market demand. Consumption of sugar-alternative drinks owing to healthy habits can induce the demand for ambient packaging. For instance, Frutetto, an Italian frozen fruit snack company, has launched a manufacturing unit in Japan in order to keep up with the demand for the product. The procurement of the product by customers from high-end retail stores and supermarkets is indicative of its huge demand.
Environmental concerns due to plastic packaging as well as pollution can drive the demand for ambient food packaging. Adoption of eco-friendly packaging and impending need to eliminate bottlenecks in product supply chains can bode well for the market. Use of airtight techniques and increasing the acidity of foods can increase the product shelf life without compromising on texture or taste.
But high level of production costs can impede market growth.
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COVID-19 Impact:
The COVID-19 pandemic has affected the production of food supply chains with most shutting shop. But ease of lockdown rules has led to better approaches by ambient packaging manufacturers in light of health scares. Manufacturers are undertaking sustainable approaches for catering to consumer demand and allaying fears. The consumption of pre-packaged processed foods and concerns over quarantine has driven the market demand significantly. Single-use packaging which boasts of waste reduction and focus on hygiene may witness a strong surge in the coming years. Consumers demand their food and packaging be handled by less people as possible. Automation of the packaging process without relying on human labor to keep up with the demand may see higher adoption.
Industry Trends:
Sustainable packaging is expected to see renewed interest in the global ambient food packaging market. The focus on health and alternatives to dairy and sugar-free products as well as processed meats can drive its demand. Wholly Moly! has introduced whole-grain and oat products to Chinese consumers to leverage on the health consciousness trend. It has packaged its products to function for nine months at ambient temperatures. Use of lightweight packaging for lowering resources and money on production can result in light packages during transit with a low carbon footprint.
The easy access to production and low entry barriers is likely to see a flurry of investments in ambient food packaging. Change in shopping habits over the use of ecommerce portals has negatively affected the market. The reopening of economies and convenience stores can revive the market. Flexible packaging options are being explored by manufacturers for lowering costs and adhering to food safety standards. Clean label policies are being employed by manufacturers for being transparent with customers and displaying accurate information. For instance, Arla Food Ingredients has used a proprietary whey protein, Nutrilac YO-4575, for providing ambient yogurt drinks a fighting chance with premium products. Rise of yogurt sales are set to drive its need for ambient packaging among manufacturers.
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Segmentation:
Based on packaging type the market has been bifurcated into rigid packaging and flexible packaging. Flexible packaging is the largest packaging type segment in the market owing to being easy to handle during product transportation and its resealable nature. Retort pouches are gaining huge demand due to possessing strength and heat resistance as well as being lightweight in nature.
Based on the material the market is segmented into metal, glass, and plastic. The plastic segment is deemed to dominate the global ambient food packaging market. Plastic ambient food packaging is the effective method for packaging bulky products and perishable food as it offers enhanced safety. The exorbitant costs of steel played a major role in driving the segment growth.
Regional Segmentation:
The ambient food packaging market covers regions of North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
North America held 35% market share in 2016 and may dominate the market demand over the forecast period. Government regulations on restricting food wastage and demand for better packaging of convenience foods can drive the regional market demand. Ambient food packaging solutions can extend the shelf life of foods and ensure the safety till it reaches the retailers. Adoption of eco-friendly packaging for lowering environmental concerns may facilitate the ambient food packaging market.
APAC can evoke the highest growth rate over the assessment period owing to demand for ambient packaging of fruits, vegetables, dairy items, and meats in India and China. Consumption of yogurt by Chinese consumers can drive the market demand significantly. Nutritional benefits and lack of refrigeration are driving its need.
Competitive Analysis:
The ambient food packaging market is experiencing several strategies such as expansions, collaborations, mergers, and acquisitions. Companies are focusing their efforts in developing microwaveable trays and containers for catering to their niche of customers.
Key players involved in the market are KM Packaging, Amcor Limited, Mondi, Dupont, FFP Packaging Solutions Ltd., SIG Combiblog Obeikan, RPC Group, Rexam, Bemis, Tetra Pak, Excelsior Technologies, and Ampac.
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Industry News
Dairy Farming Promotion Organization of Thailand (DPO) is employing SIG’s proprietary technology for filling carton packs with fruits, vegetables, nuts, and grains. It has launched the ambient yogurt drink for Thailand customers named Chew-D.
Increased Shelf Life of Convenience Foods to Drive Global Ambient Food Packaging Market Demand
The global ambient food packaging market is driven by consumption of on-the-go foods, according to Market Research Future (MRFR). Sterilization and pasteurization are two major methods of ambient food packaging. Sustainable packaging can appeal to customer tastes owing to efforts for reducing plastic waste and foods. High consumption rate of foods and beverages and shopping in convenience stores can bode well for the market.
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