Unusual gifts have become popular again, and the profits of such stores have increased by 20-25%.  There is always a demand for presents, and it increases sharply in the run-up to the holidays. There are a lot of them in any country, so there will always be sales.

The business will pay for itself in 2-3 months if you choose the right time and open in the run-up to the holiday, before peak sales. The main feature of the business is that the gift can be anything.

But for many, the gift store has become the stereotype of an outdated convenience store with minimal profit margins. Until now, such stores are associated with souvenir shops, whose shelves are full of "unnecessary junk" like porcelain figurines, vases and other things. But the main thing is to be creative and take into account the modern fashion for gifts. 
 In today's world, such a store can include: unusual suggestions (eg, gifts-impressions), original items, decorated gift sets, shaped chocolates and even the sale of flowers. Much depends on the ability to put together an unusual assortment. Gift stores are always quite a lot, so you need to think about what your store will be different from the competition. You can choose the concept, focused on exclusive and handmade gifts: sell unusual handmade soaps, wooden toys, scented candles. Or focus on teenagers: for example, open stickershop, which trades stickers, comic books and souvenirs with images of superheroes.

The services can include: gift wrapping gifts, the sale and delivery of balloons, organizing creative surprises, etc. The practice of entrepreneurs shows that extra sales are excellent as on gift wrapping. People can choose the gift itself in another store, but will come to you to wrap it beautifully. In this case the cost of the service is minimal, but the markup can be 300%. 

You can also collaborate with other entrepreneurs and you can use the free business proposal template from https://thegoodocs.com/freebies/business-proposal-templates/ to get them interested.