TikTok is a social network where users post short videos with simple special effects and background music and start live broadcasts.
The application was launched in China in 2016 - there it is called Douyin. Then the international version appeared, and in 2018 TikTok merged with Musical.ly as part of a $ 1 billion deal.The capitalization of the entire company is estimated at $ 50 billion. In the summer of 2021, the number of active TikTok users (those who open the application at least once a month) exceeded 1 billion people.
Most of all, TikTok is famous for its "challenges": when you need to shoot something specific on video - like an acrobatic trick, a dance, or a change of image. This often resembles a flash mob where everyone repeats the same action. All videos within the challenge are signed with the same hashtag.
TikTok has its own currency - TikTok Coins or "coins". They can be earned while streaming, promoting music tracks, participating in challenges. Coins can be exchanged for real money.
But the main source of profit for bloggers is advertising. Sometimes brands launch challenges themselves, involving popular bloggers, or arrange giveaways. You can even create your own filters and special effects, and increase engagement through branded superlikes.
You can make good money on TikTok even if you have only 10-20 thousand subscribers, which cannot be said about YouTube or Instagram. All thanks to the same recommendations: they are arranged in such a way that the popularity of the video is not affected by the number of subscribers of its author. To advertise, you need to apply to open an advertising account and deposit a minimum amount of $ 500. True, small companies and start-ups have a harder time here, although TIkTok has launched a special support program for small businesses: you cannot attach links to a site, and advertising works better for recognizable brands.
I am sure that you should try to earn money this way. Start promoting your account using special services that you can find on this site. I wish you good luck.