Karan was doing quite well in his business..but, he was still not satisfied with the reach of his business..just then, his wife introduced him to the concept of digital marketing. She told him about SEO and its types and benefits.
Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may derive from different kinds of searches-which includes image search, video search, academic search, news search, and industry-specific search engines. It is the process of increasing the number of visitors on your site by ranking better on Google SERPs for relevant keywords or search phrases within your domain.
Basically, SEO is used to generate more and more clicks on a website that might be promoting goods or services. Usually, it is the mentality of people to choose from the first 5 available options when they are searching for something on a search engine..SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
There are different types of SEO-
- White Hat SEO-Refers to all the expansion techniques which abide by Google’s search engine guidelines and policies.
- Black Hat SEO-This is exactly the opposite of white-hat SEO in that it searches for any loopholes or weaknesses and exploits it to its benefit in Google’s search algorithm to rank better on its SERPs.
- Grey Hat SEO-It is often used by SEO agencies when there is a lot of pressure from a client to deliver quick and easy to go results and it falls in between white and black hat SEO in terms of approach.
- Negative SEO-This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it. It basically works by pulling down other agencies' rankings.
- On-Page SEO-All the steps you take or all the alterations you do to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO.
- Off-Page SEO-This refers to everything you do besides the site to fare better and features higher up in Google’s SERPs.
- Technical SEO-It is mostly to help Google bots successfully crawl, interpret and index all the pages of your site for future use.
Karan somewhat understood the concept but was confused as to where will they be able to find an SEO agency in Coimbatore..so his wife suggested he visit https://seobiz.in/top-seo-companies-in-coimbatore/ to get to know about all the agencies rendering the services.