Responsive web design has become more popular in the tech industry. This means that website designers no longer need to consider SEO factors for websites across different platforms. This is because Google's mobile user agent is able to crawl most sites regardless of their platform. This has made it easier for companies offering mobile SEO services. However, there are some common errors that can cause traffic footfalls to be sabotaged, which could negatively impact the results of sites that use mobile platforms. These are all issues that a well-respected best mobile SEO agency India is aware of. Here are some best practices for Mobile SEO.

1. Responsive Design: Although responsive design is not a problem, it is important that the site be set up for non-responsive design. Apart from responsive website design, there are two other options for mobile site design: Separate Mobile URLs or Dynamic Serving. You must configure your site to deliver mobile-specific content, regardless of how smart Google's mobile users agents may be.
2. Mobile crawling : Although responsive design can reduce the number of considerations compared to Googlebot-Mobile specific crawling it is not possible to completely eliminate. Regular site checks should include regular visits to mobile and regular user agents at regular times. You can use Google and Bing Webmaster tools or a search engine spider tool such as Screaming Frog SEO Spider to do this.
3. Mobile Keywords: Remember that searches for mobile keywords are different from desktop searches. This simply means that mobile searches are not the same as desktop searches. Therefore, context must always be taken into consideration when designing your website. This is why you should separate your keyword search to include mobile in your on-page optimization.

4. Meta Viewport: If you are optimizing for mobile, make sure to define your Meta tags so that mobile browsers can disable or alter the zoom function.. This is to clue your mobile browser that it is not, in fact, a desktop browser and that its response needs to accommodate the device.
5. URL Structure: According to Google's instructions, a single URL strategy is best. However, it is important to budget for plenty of planning, redesign, and re-engineering.
6. Page Load Times: Page load times are not always the fastest. For a great user experience, make an effort to decrease page load times.

7. UX: This is a key component of UX. It includes being able to help your audience find the information they need.
8. Obstacles to Crawling: Let's all just take a second and acknowledge that Flash is dying. Let's then move on and forget Flash when we code our websites. Also, excessive Java.

9. Content Optimization: This is a no-brainer. Be sure to optimize page elements and content that are related to the key keywords.

10. Rel = "alternate": To point to the mobile URL for the desktop version of your page, and make it discoverable on mobile devices.

11. Rel = "canonical": This is to point to the desktop URL for the mobile version. It also helps Google determine which version has been duplicated.

12. Rel = "next/previous": Sites with paginated content.

13. Vary: The User-Agent HTTP Header must be returned regardless of whether dynamic serving or device redirects are used.

14. These pages are only available for mobile users: Google allows you to combine desktop and mobile versions of your search results in order to compile ranks.
15. Supported Content: Your rankings may suffer if you release content that isn't supported by a browser, such as a video. You should only work with supported content.
16. Analytics - Finally and most importantly, analytics are extremely important. Analytics is essential for any site planning to go mobile. It is important to identify the audience and their browsing habits with an analytics platform like Google Analytics. After you have done that, segment your data based upon the different user's usage patterns. You should consider organic, conversions, and engagement metrics when determining user usage habits.