Globally, 90% of startups fail. Many fail due to lack of vision or strategy, others because they lack funds, and many fail because the business owners can't manage their marketing campaigns effectively. Many startups don't know why their digital marketing campaigns (digital marketing, in this context) aren’t working. Webdhoom, an international digital marketing agency, has analyzed the issue and compiled a list of 10 reasons why startups fail digital marketing. We are here:
- Expect Overnight Success
In almost every online magazine, you'll find exciting statistics about digital marketing campaigns that have been successful. These stories and facts aren’t so common in the real world. These stats should not be used as a guideline for every campaign you run. There are always unexpected surprises and complexities that can be encountered based on real-life situations. You can't expect instant success and there is no magic bullet.
Moblyng was a developer and publisher of HTML5 social games. It had a total equity financing of $17.4M. The company was established in 2008 and closed down in 2012. This was an example of bad forecasting when it came to generating revenue. It took too long for their HTML5 social games to gain traction, and the company was running out of time and cash. Although the games were launched in October and audiences began growing in December, This was despite the fact that Facebook is a powerful platform.
- Hiring top digital marketing agencies Services in India have a lot of advantages, and measurability is an important advantage. We need to do more data-driven campaigns in order to make it happen.
To be successful, a campaign must be data-driven. Data-driven strategies are the hallmark of MNCs and startups that have been successful.
We should be able not only to measure incoming traffic but also to measure conversion rates, which is the true indicator for a campaign's success.
- Outsourcing remains the only mantra
There is nothing more dangerous than outsourcing and thinking that you are outsourced. You need to fully understand your campaign, and have someone from your marketing department track and manage your campaign, even if it is outsourced.
While agencies do have the necessary expertise and can play an important role in a campaign's success, you are relying on them to manage the entire process. Campaign failures are often caused by clients not having proper control over the campaign or communication between agencies and clients. The people responsible for marketing must be educated about digital marketing.
- Take Business Decisions with Technology Team Alone
Marketing requires special knowledge and skills. Digital marketing is no exception. While technology supports marketing functions, we cannot allow technology teams to manage the entire campaign. The person responsible for executing the campaign must be familiar with the key strategies, market trends, and customer behavior. These three factors are essential to running a successful campaign, no matter what technology you use. Digital marketing is 70% marketing and 30% technology.
- The Customer Focus is being lost
While every business loves to sing the praises of customer friendliness, customer-oriented policies and strategies, it is not uncommon for them to lose sight of the customer when they are running their marketing campaigns. Every business's core is its customers. If you lose sight of them, your results will suffer.
- Hire without Vision and a Plan
It is a crucial step in building a digital marketing department. Sometimes, your vision and strategy for digital marketing can be lacking. This is similar to outsourcing digital marketing activities. You aren't sure what your campaign will look like, and how it will impact your business.
- Tacky Social Media Management
People make the biggest mistake when they use social media to run their online camping. They follow others' footsteps, even if it is not necessary, especially if you have an audience that comes from other channels. It shouldn't be based on the popularity of a medium (or a social media channel), that it is included in our digital marketing campaigns. It should be determined based on our business objectives, and the target audience.
Search engine marketing and paid advertisement are generally more effective for startups than social media marketing in terms of lead generation. Enterprise SEO is a great use of social media. SEO for established and large companies.
- Hire the top digital marketing agencies in India digital marketing is often referred to as content, while distribution is regarded as the king. Content marketing campaigns are as important for health as it is for quality content. No matter how well-planned your campaigns are, they will fail if you don't have quality content to support them.
- Use the Oldest Technologies
The use of outdated software, tools and technology is another reason digital marketing campaigns often fail. Even the best strategies and creative ideas can be ruined if you don't use the latest software and tools. The most successful companies rely on the latest tools.
- Assuming that digital marketing is a one-trick pony
While running a campaign, we can't rely on one channel or tactic. This is one of the most dangerous ways to fail in the unpredictable world of web marketing. There are many marketing channels available online. For maximum visibility and best results, your strategy should include all customer touch points.