Whey Protein Market
The GMI Research presumes that the whey protein market size will expand at a CAGR of 9.5% over the coming years due to the increasing demand for dairy products, rising awareness towards a healthy diet, and rising trend of fitness centres.
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Whey Protein Market Dynamics
Whey protein has gained huge popularity among individuals over past few years mainly because of the exceptional health benefits associated with their consumption, such as weight loss, less chances of liver damage, and better immune system. Thus, the growing awareness among individuals about the health benefits of whey protein will propel the market growth. Individuals these days have become more health conscious and are thus moving towards nutritional supplements to improve their health. For instance, the European Food Safety Authority (EFSA) assessed the health benefits procured from whey protein such as satiety, weight loss, lower body fat, more muscles, better strength, endurance, and faster recovery after exercising.
The huge consumption of whey protein may result in an imbalance of mineral in the bones, headache, nausea, but whey protein is not dangerous. The presence of counterfeit products may act as a major barrier to whey protein market growth.
Product Segment Drivers
The whey protein concentrates is projected to capture a prominent share in the market over the coming years. The demand for whey protein concentrates has increased primarily in the personal care sector because of its remarkable features such as muscle gain, enhanced immunity, better strength, and fat loss. Body builders consume concentrated whey protein to raise their muscle mass. Furthermore, the increasing geriatric population with poor appetites consume protein shakes to ensure effective nutrition.
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